eCom Accelerators 0-100 Review (Jordan Welch Course)
If you’re here, you’ve probably stumbled across Jordan’s YouTube channel; it’s a common sight for people interested in eCommerce. His channel has gained quite the following, and looks like he released a course to celebrate it.
We’ll go through his eCom Accelerators and take a look at the knowledge presented in it.
Right now, you can pay $497 one time for the course or pay 2 monthly fees of $250. That means it’s almost doubling one of my favorite courses, eCom Elites.
Let’s find out if it’s really worth it.
Who’s the author?
He’s a young entrepreneur (20 years old) and internet marketer, and he’s been focusing on dropshipping since he created his YouTube channel back in 2017’s June.
He took a short hiatus, seemingly while developing this course, but he came back recently with new videos. He’s grown his YouTube channel well over the 25,000 subscribers mark and over a million views on his videos.
While he offers a bit of everything, he still sticks to the usual content provided by other YouTubers: challenges, what you should avoid, marketing tips, mindset, and motivation.
He steers clear from going too deep with his topics, since his knowledge is mostly kept for his course.
The sales page for that course also gives us a look into his personal story and his path. It’s your standard “from nothing to everything” story, so it’s up to you whether you believe him. I really hope the story is true, but once you reach a certain number, you stop believing most of them.
One of his statements is that his personal values include providing value for others out of pure will, yet he’s still charging almost double as many good courses available.
Reviewing eCom Accelerators 0-100
eComm Accelerators is how Jordan calls his personal brand, but the name of the course itself is the 0-100 at the end.
The name implies that you’re going to learn everything you need to start your eCommerce from scratch and scale it all the way to success, or “from zero to 100%”. Just remember that you shouldn’t limit yourself and your business since you can scale it for as much as you want; there’s not something as “100%” with a long-term venture.
The main focus of this course is Shopify and marketing through Facebook Ads and emailing. There are 13 modules in total, but 2 are the introduction and some resources, and the entire course spans 90 videos.
It’s hosted on Teachables, so that’s a nice plus since you’re accessing an intuitive and responsive platform on all devices. You can access it wherever you are, but you can’t download videos.
This is just a video introducing you to the course and what you can expect from it. It’s just 2 minutes long.
This second module doesn’t have any videos, but instead, it gives you 2 files for downloading. The first file is a list of books Jordan recommends to shape your mindset into a more strategic and businessy way of thinking.
It’s a good read, even if it won’t turn you into a success. It’s good for motivation in any case.
The last file is a “bonus” from this course, and it comes with a few additional strategies you can implement. It builds on Jordan’s content on YouTube.
This is the first actual module in this course regarding actually learning something about the business.
The first video is about dismissing common dropshipping myths people might believe, and apart from maybe a couple, you probably already know this stuff if you signed up for the course.
The next video is a business model explanation, which is also the knowledge you already have. At least, I hope so, because I wouldn’t recommend you spend $500 on a course about a business model you have no idea of.
There’s a lesson about creating your business plan. You also learn about a few fundamental concepts like customer psychology, the transition towards shopping online, and an explanation of the ideal mindset.
The last video offers a case study of a store built by Jordan himself. It’s an entertaining video, as always, but it’s mostly for inspiration and a general grasp on the business principles instead of actually learning something useful.
The 4th module centers on product research, and it aims at equipping you with different strategies and approaches for finding and validating products. You also get a checklist to follow before going through the topics.
Among the videos, we have the products you should avoid, recommended tools, spying tools, using Facebook, eBay and Amazon to find products, stealing the top products from your competitors, trend tracking, and a final tool recommended by Jordan, but it’s nothing out of the ordinary.
Most strategies have already been considered by beginners with a grasp on the business model, but it’s a good overview on how to execute these tactics. The video on stealing top products is a rare sight, so it’s an interesting addition, ethics aside.
Also, keep in mind most tools will have a price tag.
This module is an outline of the step for building your store, and the first video explains why you want your store to look good, for it seems people don’t know why.
After that filler video, you have your standard process explanation: store naming, selecting a plan with Shopify, finding the inspiration for your site, choosing the best theme for you (with an interesting bit on color psychology), setting up a domain and logo, and building your social media presence.
This course has a lot of content about psychology when compared to your standard eCommerce course. Regardless of Jordan’s expertise, it’s mostly knowledge you can find online, but it’s certainly a neat addition if you didn’t know these topics.
Other videos explain which pages and apps you should include in your store. Again, most of the apps will cost you extra. I’ll give props to Jordan for not going the usual way: telling you to get a free (or low-quality) theme and recommend apps to offset everything. However, I’d go a bit over his recommendation and just tell you to look for a theme with the features and price of eCom Turbo.
The last videos are about product pricing, optimizing your product pages for conversions, store settings, your home page, and how to use Oberlo to import products into your store.
This module is about using a “hybrid” store; this means using different elements combined for improving your store’s success. It’s mostly about optimizing your store with different tweaks. Jordan focuses on using lading pages for turning your store into a hybrid and getting leads from visitors. Then, you can use the email list to sell your products.
The module starts with a mentality video before going into a complete explanation of how a hybrid store looks; among the features, we have the use of additional pages like bridges. He also explains the reasons why you want to use a hybrid store.
Finally, you also learn about store optimization in general, product testing straight from your site, and how you want your landing page to look after it’s done.
Module 7 is about how to create “viral” content that will entice viewers to share it and increase your reach and cost-efficiency.
It starts off with a blueprint you can follow to create your ads, and you then get to see Jordan himself creating his ads with Adobe Premiere and Animoto. Again, keep in mind that these tools carry an additional cost: $40 and $30 each month, respectively.
The next lesson is how you can create your ads by using slideshows, which works as an alternative (and free) alternative to the other methods he recommended.
It closes with a guide about creating good and attractive thumbnails and the importance of offering unique content to get more interactions from viewers.
Facebook Ads is the focus marketing approach in this course, and it’s the only one you’re going to find. It starts with a module on the basics, called the 0-60, and it closes with a more advanced module, appropriately called 60-100.
I’ll admit I found it a bit amusing.
The fundamentals section goes into how to get started: setting up your accounts and platforms, a PDF on the terminology used in FB Ads, setting up your pixel, explaining the platform’s policies, a blueprint of how your ad copy should look, a branding technique called “dark posts”, an explanation of how targeting works, a couple of strategies for testing products and how to analyze these tests, retargeting, and solving inconsistencies.
This is one of the best modules in my opinion. Sure, there are a few basic concepts that you can learn from video tutorials and Facebook’s own articles, but Jordan does offer some good content and insight here. He goes into enough detail when explaining, and you’ll leave this module with a good grasp on Facebook Ads.
The 60-100 part of the Facebook Ads class is about scaling your ads and building on the success you found using the first part’s strategies and tips.
The first video goes into Jordan’s method for scaling before explaining the standard vertical and horizontal methods. Don’t fall for the fancy words, it’s a good explanation, but the concepts are basic.
Basically, horizontal scaling translates into adding more targeted audiences into a campaign, and vertical scaling translates into increasing your ad budget and spending.
The other videos focus on your standard scaling content: lookalike audiences, manual bidding, how to maintain your campaign, how to revive campaigns with bad performance, and small scaling techniques to increase your return on investment.
This module is a bit similar to the previous module about hybrid stores, as both are focused on optimizing your store. However, the 10th module focuses on the more common approaches.
You learn about how you can optimize the loading speed in your store to increase your customer’s shopping experience and make them more likely to buy something.
After that, you go into using sequences like product bundles and upsells. They work to increase the average value your clients spend on each order, but try not to overdo it since upsells can greatly effect your customer experience.
The last lesson is about tracking your profits, and it’s mostly an explanation of how you can keep track of all expenses and revenues to determine your real profit and focusing on it.
It’s not a bad module by any means, but a lot of these tips can be skipped (or done automatically) by getting a premium theme that’s focused on increasing conversions like eCom Turbo. It helps you save a lot of time and money, but I guess these methods also work.
Email marketing is explained as an additional strategy to Facebook ads, but there isn’t any depth offered about this approach.
You first learn about why email marketing is important. It basically lets you collect the email addresses from your customers and visitors; you can then use them for sending communications and updates that might make them prone to purchase (discounts, upcoming releases, special offers, etc.).
The other videos are about setting up an email marketing strategy for a general store, how to make it easier to build your emails list, how you should format your email to increase conversion chances, and how you can automate emails for abandoned carts.
The module closes with a few sequences you can copy paste for yourself, but I’ll advise you to use them as reference and inspiration for you to develop your own –or at least adapt these to your style.
The next module is about how to run your business in general and the daily tasks you need to perform to keep it healthy.
The videos go through different topics, including the usual problems you can expect while scaling your store and how you can solve them. Then, there are more standard lessons like how to manage and fulfill your orders, using a third-party center for your fulfillments, when you want to set up your LLC, how to keep your finances in check, and how to keep your customers satisfied.
It’s a good module overall, and many courses skip these types of tips, but that doesn’t mean it’s perfect or that it covers all the variables.
The last module provides a brief overview of how to build your store brand.
You have a video about a few branding techniques for you to grow a general store and another one explaining the steps you must take to implement those strategies. Focus on the “general” part of that sentence, by the way; this is a course oriented towards general stores. Don’t expect to learn about running a niche store.
The module (and the course) closes with a bit of a filler video with Jordan providing his own predictions of what’s in the future for eCommerce. It’s nothing really valuable, but it’s a nice way to close the course, and it makes for an entertaining watch nonetheless.
The policy is quite clear: since it’s a digital product, you must only watch under 35% of its entire content. You must also have bought it at its full price, and you have 30 days to ask for a refund.
It’s a clear and understandable policy, but given the course’s distribution and length, it can be easy for you to pass that 35% without noticing.
Consider the content size in the modules about the fundamentals and researching products; if you watch all the videos in these two sections, then you might not be eligible for a refund, so keep track of your consumption in case you’re feeling the course is letting you down.
Jordan Welch’s 0-100 course from the eCom Accelerator is a good course overall. It’s comprehensive, covers a lot of ground, and you’ll definitely learn how to build your store before optimizing it and running a marketing campaigns focused on Facebook Ads and supported with email marketing.
That’s not the problem. The problem is the asking price of nearly $500. Remember that’s not the only expense: you also need to pay for your Shopify plan, domain, theme, recommended apps, and all the programs used by Jordan of which he fails to mention any pricing.
In other words, it’s an expensive course, and if you follow it to the letter, you’re going to end up spending almost double (if not more, I’m doing quick mental math) on all the programs and apps he recommends.
That’s why I was a bit disappointed about him failing to recommend any fully featured premium theme like eCom Turbo, which can save you a lot of time and money optimizing and automating your store.
Finally, his Facebook Ads centered approach is also a bit of a problem. There are many methods you can use for a more effective marketing campaign, and Facebook Ads alone isn’t the answer to your needs; it’s one of the most important ones, but you can do a lot more.
You can pay less for other courses that also cover topics like getting free traffic through SEO, using Twitter and Instagram, LinkedIn, and even chat bots.
All in all, this is a course with good content, and it’ll teach you exactly what Jordan claims you’re going to learn. However, that doesn’t make it a complete course, let alone the best one you can get for your money’s worth.
I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.
Once again, thanks for reading my eCom Accelerators 0-100 Review and I wish you the best of luck.