eCommerce Bootcamp Review (Justin Cener Course)
eCommerce Bootcamp aims to be a holistic approach to online business, with classes and tutorials on different topics, and entire “bootcamps” or mini courses on more complicated subjects.
It’s priced at $997, which is pretty standard (albeit on the higher side) for eCommerce courses today. However, it’s still quite expensive, so it’s normal for you to worry about making a good choice and not just throwing away your money.
So, is it really worth what it says? Let’s find out.
Who’s the author?
Justin Cener was Alex Becker’s companion for Wolf Mug ads campaign that fell upon YouTube years ago. They spent over $1 million on it, so chances are you either saw their advertisement or didn’t use YouTube at all during that time.
Now, if I recall correctly, the campaign was so huge, that it birthed the “If you give me 60 seconds” intro that other YouTubers adopted into their own videos. If you remember that, then you’ve been reached by these two guys.
So, the guy definitely knows how to go viral and reach millions. However, does that knowledge translate into a good course for you? Well, let’s go through its contents and find out for ourselves.
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The course breaks into different modules, and they can be quite confusing for some people. All the content comes in videos, so reading-haters will be blessed. However, things can get somewhat “strange”.
There’s a video explaining PoD (print on demand) on Shopify that feels like a visual remake of something from Tai Lopez. There’s also a video of Justin teaching you with a whiteboard behind him, standing outside, wearing a tank top.
It’s a bit all over the place.
Finally, some topics are treated differently than others. You have both topics and bootcamps. Topics tend to be simple modules explaining a single concept like choosing a niche or building your store. On the other hand, bootcamps are more like mini-courses on more complex subjects like dropshipping or marketing on different platforms.
There are 4 simple topics in total and the rest is bootcamps. To keep things simple, I’ll just sum up the first 3 topics since they’re fairly straightforward.
First, you have a module about choosing a niche. Justin teaches how to find and select the best niche for you, why that’s important, and what you want from your niche. He also talks about why it’s advantageous to feel invested and passionate about your niche.
Next, there’s a video about setting up your Shopify, and he uses it to explain why Shopify is better than other platforms. Due to its popularity, you probably already know why.
He goes into your standard Shopify setup tutorial, with a few affiliate links from him thrown in, nothing really special. It’s your typical setup guide, and it’s nothing you can’t find on a cheaper course like eCom Elites or from Shopify’s own customer support.
The last topic we’ll summarize is the one about print on demand. It tells you to sign up for the GearLaunch app. While it’s a pretty good app, I’d recommend you sign up to PillowProfits, but there are many others. Don’t follow anyone’s advice in particular and just experiment until you find the one that works for you.
This is a bit more complex, so I’ll dedicate a header here before explaining the rest.
Justin recommends you use MailChimp, and it’s a good enough platform for eCommerce. However, DO NOT use it to promote any affiliate links. They ban users who send affiliate promotions, and an acquaintance of mine had to discover it the hard way.
If that worries you, let me recommend you another standard like GetResponse.
MailChimp is free for your first 2,000 emails. After that, you have to pay if you want it to be worth your time. Look up other platforms and their plans since paying for an autoresponder is inevitable if you want your business to succeed.
Don’t sweat it too much, though. The emails should cover for these costs if you do things right.
Regarding the content itself, it’s just a basic tutorial about how to setup and use MailChimp. It really isn’t something you can’t just find for free on YouTube.
Now we get to the first bootcamp: dropshipping with Facebook Ads and Shopify. The topics are your standard dropshipping content: finding a niche, why Shopify is good, sourcing your offers, fulfilling orders, marketing, and scaling.
The product research section is quite good. It teaches you the factors you want to consider when looking through the niches: scalability, perceived value, demand, possible margins, marketing difficulty, etc.
There’s also a section discussing arbitrage VS dropshipping. Basically, arbitrage is where you get your profits from pricing difference between an item’s cost and sale price. He discusses wholesalers as the sources: eBay, AliExpress, Etsy, Amazon, and Walmart.
There are also some comments on the pros and cons of using free + shipping as well as the retail models. It closes with brief Oberlo training that also relates closely to AliExpress.
Bootcamp: Print on demand
In case you don’t know, PoD means selling things like shirts, mugs, pillows, hoodies, and anything you can use to print artwork and sell it. You can create your designs, or you can outsource that task to a freelancer.
It’s really efficient in that you can use the same design on many products, and you can save quite a bit of money by finding artists that work for little money. As a nice touch, Justin recommends some designers in this section for people interested in PoD.
I’d recommend you take a look at what sells and get an artist to design something similar. You might spend a few dollars, but people have made thousands out of dozens with this business model.
While the market can be fairly saturated, you just need to find designs people are prone to buying, replicate them, and then market them to the right target audience. I’ve seen people sell artwork I thought was hideous for hundreds of dollars in profits in a really short time, just by knowing what sells and marketing it correctly.
Just keep in mind that PoD can be a great business, but finding the right artwork can be a bit hard. Also, trends go by fairly quickly, so make sure to take note of things like shared artwork and how long certain trends have been running.
For inspiration, Justin recommends Pinterest, Wanelo, Teespring, and of course Reddit and Google.
Regarding the content itself, this is a solid PoD class, and you can leave feeling like you have a fundamental grasp on things that you can expand upon.
Bootcamp: Facebook Ads
This is by far the largest section in the entire course. It has over 40 different videos, and they cover things like how you can target people by using interest groups. He also teaches you how to identify and build different interest groups, testing them, and how to classify them for efficient campaings.
He also explains PPE ads (page post engagement), when it’s OK to use them, and when you should go for another approach.
You also have some advanced tips about copywriting like how to exploit scarcity and the different types of ad copy. There’s also your usual content like retargeting, how to setup your pixel, and scaling using techniques like lookalike audiences.
It’s another useful bootcamp that’s well explained for beginners.
Justin tells us that ClickFunnels is the new way people are doing online business these days. That’s nothing we don’t know already, but it can be a costly platform for people on a budget.
He also offers you access to his own funnel, which seems to have generated him 6 figures in earnings. However, keep in mind that you need to create a ClickFunnels account to use it. It’s $99 each month, but at least there’s a free trial before that.
This bootcamp also goes by the name of Influencer Marketing, and Justin uses it to explain how to find success with Instagram.
Most videos explain the theory behind exploiting the platform, but he also provides strategies that he later puts to the test and into perspective via real-life examples; for this, he uses case studies.
He also teaches you the core concepts for growing your business on Instagram: both with organic and paid traffic, the latter being the simplest and most automatic method. The platform is the same as Facebook’s, in case you didn’t know.
He also explains how influencers can promote your products and brand. It works as a one-payment post, and it lets you scale it if it works. Also regarding influencers, you have some templates for contacting them.
The first bonus is very entertaining collection of different reviews from webinars where he looks at the stores of his students and provides his opinion; these range from t-shirts all the way to CBD products.
It’s definitely a nice addition to see his thought on some sample stores, and it helps you see some things you might be doing wrong.
There’s also a calculator to determine the price of your products, which is a neat help for managing your business. It’s more useful when you actually start getting sales. Don’t be fooled, though; it’s merely an Excel sheet you could program yourself in minutes with a tutorial.
There’s also a bonus approach to PoD via wall art or canvases in case you don’t want to go for the standard t-shirts.
Finally, there’s a library with 600 designs for you to use if you decide to go for PoD. However, remember all students have access to them, so you might want to look for your own anyways or edit them. You could outsource it, but I’d recommend you learn how to use Photoshop yourself.
Remember the Wolf Mug campaign I mentioned? Well, the case study for that is also provided as a bonus in this course. Sure, it’s been years since that, but it’s still a really interesting bonus, and I definitely enjoyed it.
Finally, you have some Facebook Ads and email templates, but again, use them as a guide. They’re probably being used by most people taking this course, but they’re good for inspiration.
I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.
Once again, thanks for reading my eCommerce Bootcamp Review and I wish you the best of luck.