GrooveSell Review: A Free Shopping Cart Solution?

Today, we’re taking a look at one of Mike Filsaime’s latest releases. GrooveSell advertises a more sophisticated alternative to platforms like ThriveCart and SamCart, with more features.

Oh, it’s also 100% free. More on that in a bit.

GroveSell is a sales platform, also known as shopping cart tool. It lets you both promote and sell all types of products, services, and subscriptions to your audience. The keyword there is “promote”.

That’s because GroveSell doesn’t focus solely on taking payments.

You can use GrooveSell to create your own checkout pages focused around conversion. These pages have plenty of customization features to ensure your customers pay attention to the right places; you can then offer complementary sales like bumps and upsells.

GrooveDigital, Filsaime’s latest brand, is the company behind the Groove series of products. Its objective is to create the best and most affordable software for digital marketers and online entrepreneurs.

Why is it free?

Answering that question can be as quickly as saying “because people need it”. GrooveSell was made available for free to help businesses offset the effects of the current global health crisis with a powerful alternative to paid solutions.

It’s not like it’s uncalled for, either; smaller businesses and entrepreneurs make up the majority of most countries’ businesses—even though they’re often overshadowed by corporate giants.

Naturally, they’re taking the most significant damage with our current situation. They’re faced with two choices: remain safe by sacrificing their ventures and the economy or take the risk and keep their countries’ economy afloat.

GrooveSell’s objective is to make that risk a lot smaller.

The platform it’s currently in its beta state—just like the entire GrooveFunnels suite—so you won’t find every planned feature right now. There’s no worldwide currency support, but the tool keeps receiving updates and new additions; if you find any necessary feature missing, chances are it’s just a matter of time before it’s added.

It’s planned for its full release in July of 2020, and that’s when all features will be made available. However, even in an “incomplete” state, it’s a fully functional solution, which still rivals some of the most popular competitors available at the moment.

In fact, you can build and grow your business using the current GrooveSell version without spending a single penny on software.

That’s because you also get a lite version of GroovePages: GrooveDigital’s page builder. It’s part of the free package, and you can build your own optimized pages as well as 3 funnels for your products.

With a little effort and no money, you can set up your sales, checkout, and “thank you” page. Then, have GrooveSell manage your payments, and that’s it: you have a business running and ready for promotion.

Finally, just in case you’re wondering how much money you’re saving, consider how the most affordable platforms right now are either SamCart for $49 monthly and ThriveCart, with a single fee of $495.

GrooveFunnels: the complete package

GrooveSell and GroovePages are actually part of a larger package called GrooveFunnels. It’s a full product suite with more tools for things like affiliate programs, webinars, video hosting, and more.

GrooveFunnels is made up by an entire package of GrooveApps, which include the 2 platforms available right now. Actually, GrooveSell will integrate with GrooveAffiliate under the main offer. It lets you manage an affiliate program to make your marketing a lot easier.

There’s also GrooveMail; it’s an email marketing service, which could be compared to tools like MailChimp or ActiveCampaign. It’s perfect for building email lists, automate your communications, and more.

The other two upcoming updates for GrooveFunnels include GrooveMember and GrooveVideo. They’re—respectively—an a membership management service and a video hosting solution like Vimeo.

There are more GrooveApps planned for the entire package, but you should already have a solid idea of what it’ll offer.

So, is GrooveSell a bonus for GrooveFunnels?

Well, yes and no.

Yes, GrooveSell is part of GrooveFunnels, and if you get GrooveFunnels—either right now for free, plus a single fee after release, or subscribe for the monthly membership afterwards—you’ll also get GrooveSell. It’s not a separate payment.

However, it’s also not necessary to get GrooveFunnels if you want access to GrooveSell right now. Sure, it’s preferable because you’d get to skip the GrooveFunnels subscription after release, but it’s not mandatory.

The current GrooveSell and GroovePages free offer is completely separate from GrooveFunnels. You can get both platforms for free; this is also lifetime access, without requiring any credit card information or commitment, including all future updates.

Of course, it would be ideal for the creators if you decide to upgrade to the full GrooveFunnels package. After all, this could be considered a marketing approach: offering free value to promote the main product.

That doesn’t mean it’s mandatory, though. You’re free to get both platforms for free and simply stick to them without getting the other platforms. It’s all up to you, and it’s great for saving money you’d otherwise have to spend on the more expensive alternatives we’ve already mentioned.

Are there any limits or conditions for GrooveSell?

Your free GrooveSell subscription lets you do everything you’d expect from a shopping cart platform. This includes unlimited products, checkouts, funnels, and even affiliates. Even if you don’t find a feature right now, it’s likely it’ll be added once it’s fully released.

A huge advantage is that GrooveSell has one of the best affiliate marketing features I’ve seen from a digital shopping cart. You can get full access without giving away your credit card details or any personal information.

Your free account only requests your name and email address. There are no upsells or hidden fees to put up with. That’s because the developers understand how important it is to nurture a good relationship with their users.

There’s no reason to fully upgrade if you want to get more features for your GrooveSell subscription—only if you want access to the entire GroovePages toolkit. Personally, I think it’s the best way to present a product for other people: if they like it and want more, they always have the chance to upgrade to GrooveFunnels—preferably before the full release.

You can also have access to the private Facebook group. It’s filled with marketing education for any aspiring online entrepreneur, so there’s even more value.

In the end, GrooveSell is a complete shopping cart solution that was originally intended to be priced just like its competitors. However, I’d argue the current approach is the best they could take.

On the other hand, there’s one more question that’s quite important to ask when it comes to this special offer.

How long will it be free?

Sure, it’s completely free for the time being, but will this always be the case? Well, the developers made it pretty clear that this is a way to help entrepreneurs to offset the effects of the global pandemic over businesses.

Therefore, it’s safe to assume that it’ll be free for as long as the current situation is going on, but the offer might end once things go back to normal. In other words, it’s better if you get your free account as soon as possible. Besides, you’ll get lifetime access and updates for GrooveSell as well as GrooveAffiliate.

That’s because it’s not likely that the deal will be available forever. I’d even say the smartest move for Filsaime is to make it available only as a GrooveFunnels piece once the pandemic ends, so time might be running out.

But, is it really a good platform?

If you get the software and start using it on your business, you can make money right away as well. It’s specially good since it’s a very reliable and efficient platform, so you don’t have to worry about your pages failing during launch or your Facebook pixel malfunctioning.

In case you don’t know, Mike Filsaime is also the co-founder of Kartra, one of the largest marketing platforms right now. He also worked in popular solutions like DealGuardion and WebinarJam.

It’s pretty much guaranteed in terms of quality. I honestly couldn’t quite wrap my head around such a great platform—arguably better than most of its competitors—being practically given away.

That’s why I mentioned it wasn’t just a marketing tactic to upsell you more expensive stuff. I did quite a bit of research before going ahead and trying it out myself.

One of my favorite things about the app is not entirely related to its features, either. It’s the fact that it was created by someone who has more than enough experience launching some of the most important software solutions right now. Besides, it’s built with the main goal of improving on the competition, using the latest technology available right now.

It’s a great solution for people who want to integrate an excellent shopping cart tool into their businesses. Even better, its GrooveFunnels integration makes it so that you’ll have a hard time finding features that aren’t already available through GrooveFunnels, so you won’t have to worry about paying for other tools to make up for what’s missing here.

But does it support integrations?

While it wouldn’t need anything else once you have GrooveFunnels, it doesn’t mean you can’t use it with other platforms. In fact, it’s planned to support some of the major online services like ActiveCampaign, membership platforms, and even Zapier.

You’ll have a lot of tools to add into the equation.

Is it hard to use?

GroovePages is a perfect solution if you want to calm down your worries when launching your products. It doesn’t require any specialized expertise to ensure your checkouts and other features won’t break.

It’s designed to be as intuitive as the most straightforward shopping cart available.

That’s not to say it’s a simple solution, though. You still have advanced features in case you want to increase your possibilities, but that’s when you’ll need to consider a more noticeable learning curve.

However, there’s no reasons to worry about learning since your time isn’t limited. Since the platform will be free for the rest of your life, you don’t need to worry about throwing away money while you learn the ropes.

If you get something like SamCart, you’d need to worry about not using it properly during the first month. If you can’t make a sale because you need to learn how everything works, you might feel like you just threw away your first month’s payment.

That doesn’t happen with GrooveSell, so it’s a lot easier to take things slowly and learn the more complex functionality available.

What about GrooveFunnels?

I’ve been mentioning throughout the article, so it’s only fair to explain what it is. GrooveFunnels is the entire marketing suite by GrooveDigital.

It’s a complete platform, containing all GrooveApps available and under development. GrooveSell, GrooveAffiliate, GrooveMail, and other tools will be part of GrooveFunnels, so it’s tailored as the real all-in-one marketing solution.

You’ll be able to use everything from GrooveSell. Besides, you’ll have access to the full GroovePages builder, membership sites, email marketing, video hosting, and more.

The platform will offer access for a monthly membership after launch. However, you can use it for free during its beta period, and doing so also nets you a lifetime deal for a single set of installments; after they’re done, you won’t have to worry about recurrent fees.

GrooveSell Payments and GroovePay

These two platforms are GrooveDigital’s alternative to payment processors like PayPal. You can use these to process your payments, affiliate programs, and even accounting—including taxes.

If you have issues getting your merchant account on PayPal, then GrooveSell Payments is a great alternative.

GroovePay is the direct competitor to other payment services It’ll let you take credit card payments with lower rates than what you’d find in similar services.


GrooveSell is easily the best shopping cart platform right now. Even during its beta, it already offers all of the same features you’d get from its competitors, including affiliate marketing support.

The main difference is that it’s completely free, and it’ll be part of a huge marketing platform that might change online entrepreneurship as we know it today.

Click Here Try out GrooveSell!

I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my GrooveSell Review and I wish you the best of luck.


Hey, I am Mike and I am a full-time affiliate marketer! Nowadays there’s a lot of people promoting guru courses and overall bad software products. I am absolutely tired of people pushing their overpriced and crappy products and courses out to everyone to take advantage of you. My mission is to review and call out bad products, software, and courses whilst recommending only the best there is! You can read a little more about my journey  here!

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