How to Send Facebook Messenger Blast

Do you own an ecommerce business? Are you looking for ways to promote your products? 

If you answered yes to the above questions, then it’s time to incorporate Facebook marketing in your digital marketing strategy. Facebook is a great platform to reach billions of potential customers.

Spending your time and money in Facebook marketing is worth the investment. The best Facebook marketing tool for ecommerce businesses is the Facebook blast. With Facebook blast you can select multiple recipients, send the same message to all of them at a time, and make separate conversations with each of them.

This method is gaining huge popularity among brands, as it ensures that the right audience is viewing your products.

Keep reading to get full understanding about Facebook messenger blast and how to send Facebook messenger broadcasts.

What is Facebook messenger blast/broadcast?

Facebook messenger blast/broadcast is one-off message sent by brands or individuals to all the people on their Facebook messenger list. 

In many ways it is similar to email blast, except you send messages using Facebook messenger and receive high return on investment. 

Facebook messenger blasts have 80% open rates and click-through rate of 55% on average. It is very high in comparison to the ROI you can achieve through email blasts. 

Email inboxes usually get flooded with spam messages and many email platforms are now using spam filters to redirect promotional mails into the spam message section of inbox. Most of the mails in this section are completely ignored. 

Facebook blast messages don’t get blocked by spam filters and there is no issue of message bouncing. 

You can use regular push notifications to send messenger blasts. This means that your message will pop up on your subscribers’ devices. This is a great way to grab your subscribers’ attention. 

Facebook messenger bots can be pre-programmed to respond automatically to customer queries. Chabot performs much of the sending process saving your time and effort. 

Bots make customers feel like they are getting personal attention. Bots specially designed to assist customers, improves the customer experience dramatically.

By using messenger blast you can keep your audience active, increase conversations and ultimately generate more sales.

Types of Facebook messenger blast messages

There are different types of Facebook blast messages. Each type has its own rules and stipulations. Limitations are placed on how many times advertisers can send promotional messages via Facebook messenger.

 Rules are created by Facebook in order to provide positive experience to the users of Facebook messenger. If you don’t follow the rules your bot might get suspended.

Non promotional subscription message:

Non promotional subscription messages do not directly promote your products, but helps you to interact with users on a personal level and build relationships.

A Non promotional subscription message:

  • Does not help in any kind of promotional activity. It can only be used to provide information.
  • Does not provide any deals or discounts.
  • Has nothing to do with the cost of your products. So does not provide any kind of information on pricing of products.

Messages that come under the following categories are only accepted as non-promotional subscription messages:- 

  • News (Informs people about important events, updates or new developments in your business)
  • Productivity (helping people manage their personal productivity with tasks completion)
  • Personal tracking (helping people monitor and receive data about themselves)

Non promotional messages can be sent to your subscribers within the 24 hours of interaction and only if they fall in one of the above mentioned categories.

Promotional blast:

These broadcast messages can be used to promote your business.  They contain ads or other promotional items.

Examples of promotional blasts:

  • Messages that provide information about new product launch, services and offers.
  • Messages that inform people about sale or discount, offers on products or services.

You’re allowed to send promotional broadcast messages to the followers with whom you have interacted on Facebook messenger in the past 24hours.

After the 24hours time gap, you only get to send the promotional messages after your subscribers interact with you again.

For any message you wish to send outside the 24 hour window, you must pay some amount and send them as a sponsored message. You can send promotional messages or any other type of content as a sponsored message to bring back the users who might have forgotten about the last message or have lost  interest.

What are sponsored messages? 

Sponsored messages are kind of Facebook advertisements which will be sent directly as a message to anyone who has interacted with your Facebook page in the past, even if they are not included in the subscribers list. 

This also includes people who have unsubscribed your page, but doesn’t include the ones who blocked the page. 

With sponsored messages you will have the ability to reach a larger audience in comparison with the regular promotional broadcast messages. Sponsored ads can also be tailored according to the interests of the user. 

You can create sponsored messages in Facebook Ads manager .This message sent outside the 24 hour window is labeled as ‘sponsored’ in the chat. 

Sponsored messages will be very beneficial but also expensive when not used properly. These messages will typically cost you $30 per 1000 impressions. You will have to pay every time a user sees your ad or reacts.

How to send Facebook messenger blast messages:

To send blast messages you have to apply for subscription and get approved by Facebook. Facebook approves each request manually so it is important to be specific while filling the details. It will improve the chances of getting approved.

These permissions work at the page level so you will have to get chatbot approved for all the pages you operate individually.

Create your subscription messaging:

To apply for subscription messaging:

  1. Go to ‘settings’ and hit ‘messenger platform’.
  2. Navigate to ‘advanced messaging features’.
  3. Select ‘subscription messaging’ and send request.

You will now have to choose what type of messages you want to send. As seen above you can choose from news, productivity and personal tracking. Final part of requesting includes submitting examples of messages you are going to send.

The approval process usually takes a week and you must not send any promotional content in this duration.

If successfully approved, you will be able to see a green check beside the subscription messaging option. 

After approval you need to follow these steps:

Three steps to blast your subscriber list (Using MobileMonkey)

  • Build chat page.
  • Create the blast/broadcast.
  • Send blasts.

Build chat page:

  • Start by building the chat page. There are various chatbot builders like ManyChat, MobileMonkey, ChatFuel. Here we will see how to send blasts using MobileMonkey.

Creating blast page and content using MobileMonkey:

  • Open bot builder option. Go to dialogues and create a folder. Folders help in organizing the bot messages. From the folder, create a page and name it. 
  • You can add content with widgets. MobileMonkey offers various widgets like Text, Images, GIFs, Questions and forms, Navigation elements, Image galleries, Native videos, Attachments and PDFs and Email notifications.
  • Simply drag and drop the widgets in your chat page to design an interactive content. 
  • You can also add triggers to the page. Q&A trigger be added. This trigger will   allow chatbot to answer customer queries.  
  • Messages can be personalized by inserting variables dynamically. Just enter the curly brackets twice and a drop down menu containing all the variables will appear. From here you can include the name of the subscriber to give a personal touch to the message.
  • Add call to action buttons for making customers read the blog or content you’re sending them. 
  • Always write the unsubscribe message at the end. Remind users that they can unsubscribe anytime by sending a stop text. This will help to reduce complaints.
  • Finally test the page by hitting ‘send to me’. 

Create the blast:

  • In marketing automation tools, go to chat blaster. 
  • Create a new chart blast. 
  • Select the page you want to blast and choose the purpose of blast. 

Send blasts:

  • Press ‘send’ button to blast instantly. If you want to broadcast later at any other time, choose the schedule blast feature.

Best practices to get maximum results from messenger blasts

Write simple messages:

While writing a Facebook blast message, remember that the goal is to attract customers and maintain their interest. There is no need to include complex details, but you can always make use of emojis and images. Emoticons tend to make messages more interesting. Messages containing emojis have shown higher engagement rates. Keep the messages simple, interesting and short.

Provide different options:

Give subscribers various options to choose from. Provide options like buy, visit the site, accept or decline an offer. Also, you shouldn’t blast subscribers with too many messages at once. This will make the whole process more interactive and keep subscribers engaged.

Track performance:

Facebook messenger blasts when used in right way provide great results. It is essential to track performance of your subscribers in order to determine your next step. You will understand what type of content is working best to grab more attention, and the kind of changes to be made in other content.

Ask questions:

Keep your broadcast messages conversational. Ask questions to your subscribers. Then you can send personalized messages based on their responses. Provide them more information about a particular product or offer based on their interest.

By using all the above practices with your broadcasts, you will build a good relationship with your subscribers. The better the experience subscribers get, the more likely they are to trust you as a brand. Eventually, all of this will contribute in the business growth and development.

I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my How to Send Facebook Messenger Blast and I wish you the best of luck.

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