Kartra Vs. Kajabi: Which One Should You Choose?

Kajabi and Kartra are very similar platforms in general terms. After all, both let you build membership sites and online courses, but there’s always a difference when it comes to online tools.

Still, this comparison is quite more difficult than, say, ClickFunnels or MailChimp. Both platforms offer very similar features, and it’s not like we can say they have vastly different goals: they are equally loved because of their course creation features

But don’t worry, they’re quite different when you take a closer look at them. Let’s start with the overview.

About Kartra

Kartra is a very popular and comprehensive online solution for entrepreneurs. It’s quite famous for its sales funnel capabilities, and it comes with an assortment of features and in-built integrations to give you a complete marketing approach.

The creators of Kartra are the same minds behind Genesis Digital, a company responsible for other tools like WebinarJam. It launched starting 2018 as an all-in-one platform to make marketing a lot easier and effective.

Since then, it has become an industry standard for promoting digital products, mainly courses and membership sites.

It comes with tools for every stage of your business. You have page builders, templates, support hubs, and hosting to create your website. Once that’s ready, you can use the extensive marketing funnel functionality, affiliate center, and marketing automation to promote said business.

About Kajabi

Kajabi predates Kartra by a long shot. If you’ve been interested in online entrepreneurship, chances are you’ve heard about Kajabi more than Kartra. It’s also a full platform focused around creating and hosting online courses as a business.

It was created a decade ago, and it’s had plenty of time to gather a huge following from people wishing to make a business out of their knowledge and skills.

It’s been easily the biggest online education platform, and it was the main choice for this purpose in the past. Even today, a lot of people prefer it over many of the popular solutions like Teachable.

It’s easy to see why people compare it with Kartra—and why it’s so difficult for some to choose between the two. After all, both platforms offer complete packages for very similar purposes, right?

Don’t worry; it’ll get easier.

How are they similar?

Course and membership creation and hosting

As you already know, both platforms let you build and host entire membership areas on the platform. Both platforms are also great for monetizing any kind of online content.

However, Kajabi does have a stronger emphasis on this subject than Kartra. The two have extensive tools for creating these sites, but Kajabi’s specialization means that it’s quite more capable and sophisticated.

That doesn’t mean Kartra is bad—far from it. You have the same fundamental features like progress tracking and content restrictions. Kajabi is simply an easier and more customizable platform.

Kajabi also has more community features—which we’ll analyze more in a moment—like comments sections right on every lesson page. This means that they can comment and ask for support directly on the lesson.

Intuitive builder

Kartra and Kajabi offer drag-and-drop editors for you to create and edit your pages without too much effort.

The editor you get in Kajabi lets you create different types of pages oriented towards acquiring leads. Kartra does the same, but its options are a lot more varied than just course marketing; you can use it to sell virtually any kind of product or service, even besides courses.


Both platforms also support marketing funnel creation, but Kartra is more famous for it than Kajabi. Its builder is very comprehensive, and it even comes with campaign features with premade templates you can just edit for yourself.

Kajabi has the Pipelines feature, and that’s it funnel tool. People seem not to mention it a lot, and maybe it’s because of the name.

Still, both platforms let you build your funnel campaigns from start to finish. Kartra does have the advantage with funnels, though, since it’s heavily focused around marketing. Its customization is a lot stronger, and it comes with hundreds of optimized templates.


Automation is a standard feature in most marketing platforms today. It lets people streamline many processes and increase their efficiency, so it’s always a must for entrepreneurs.

Again, Kajabi and Kartra offer this feature. The two center around automating tasks related to their marketing funnels: from lead generation to emails. You can also automate processes through triggers and conditions (links and emails opened, pages checked, etc) that result in certain messages and followups depending on user behavior.

Affiliate programs

You can also create and manage affiliate marketing programs on the two platforms. This is a great feature to promote your courses, especially since you can outsource paid ads and even content marketing to your affiliates.

However, there’s a slight difference between the two platforms when it comes to this features. Both function in essentially the same way, but you can only use this in Kajabi if your either a pro or premium user. Kartra grants you access to all features even in the most basic plan.


This one used to be a difference, actually, since Kajabi was the only platform that supported blogging. However, Kartra has since added templates for blogging pages; furthermore, it has also added some basic SEO settings for posts and pages.

You can publish posts, edit their format, etc. You can’t really expect them to be as fleshed-out as dedicated CMS like WordPress, but they still let you implement some primary content marketing approach for your product.

Email marketing

Finally, both tools have their own email marketing features. It’s closely tied to the rest of the automation functionality, as we already mentioned.

They work just like a dedicated autoresponder, so you can save money by using this feature instead. It also covers all the essential tasks you’d want from an email service: broadcasting, sequence automation, campaigns, segmentation, and more.

How are they different?

Hosting video

Kartra allows users to host their own videos directly on the platform; depending on your bandwidth needs, you can upgrade it with your subscription tier. It saves the need to use other platforms like Vimeo, but you can still use them if you want to save on bandwidth.

Kajabi doesn’t include this feature, but it does have a really interesting workaround. You have unlimited video hosting from Wistia regardless of the subscription plan you decide, and you can use it wherever you need.

Kartra videos are preferable if you want to focus around marketing and conversions, however. You can customize your videos with CTAs, messages, forms and more while it’s playing, so your videos are part of your marketing.

Help desk

Kartra offers its own help desk or support hub with all plan. It works similarly to LiveAgent, and it’s a great deal to save you the hassle of looking for other apps and having to install (and usually pay for) them.

Kartra’s help desk is very intuitive, and you can create your support hub very quickly after getting used to its features. It supports live chat, support tickets, and even a wiki-like knowledge base where you can provide guides and FAQ’s on different topics your customers might need help with.

Unfortunately, Kajabi doesn’t support this feature.

Building communities

Whereas the previous point was an advantage for Kartra, this one tips the balance in favor of Kajabi.

You can build and nurture communities with Kajabi. It’s just like a private Facebook group, and it allows your students to interact with themselves and exchange ideas. Communities like this are industry standards at the moment, to it’s a great advantage.

If you’ve ever been to a course’s “mastermind” group on Facebook, it works in a similar way to Kartra. Besides, you also have the aforementioned in-lesson comments for more interaction.


Again, another victory for Kajabi comes with its course assessment feature. It lets you promote engagement from your members and even add content and value to your courses.

It’s basically an online quiz feature, somewhat similar to those offered in Teachable. Kartra doesn’t have this—nor an alternative—and you can use it to build single and multiple choice questions, text box questions, and more.

Calendar app

This is another unique feature for Kartra in that you get it as soon as you purchase your account. It’s a simple calendar for booking appointments.

As simple as it might be, it’s actually a very useful tool to make your business run a lot smoother and provide a better user experience for your customers. They can use this tool to schedule their own appointments with you based on your availability.

It updates in real time, and once an event is scheduled, you’ll get automated reminders, so you don’t have to worry about missing an important date.

It’s a great tool for anyone who wants to implement real-time events like coaches, consultants, and teachers. It also works for any live event like webinars, Q&A’s, and more.

Now, you can use a similar app with Kajabi, but it requires you to buy a separate app and integrate it to the main platform.

Marketing features

As we mentioned, Kartra is strongly focused on marketing the products you create and host with it. Therefore, there are several marketing-oriented features that you won’t find in Kajabi.

First off, we have the premade campaigns. They’re essentially funnels campaigns that you can import and customize to suit your own brand. They’re optimized, and most of them come from marketing experts, so you have a solid advantage.

Then, there’s the marketplace, and we can see it as two separate sections.

The first one is the affiliate marketplace. Yes, you can create affiliate programs in Kajabi as well, but Kartra takes an extra step. You can post your offers on Kartra’s marketplace for marketers to check out and join; you also have the option to search other people’s offers and become an affiliate marketer yourself.

The second section is the campaign sharing marketplace. It’s not explicitly called a marketplace, but any campaign you’ve created (preferably from scratch) can be posted here for others. You can even sell your own funnels or buy other people’s.

Finally, Kartra offers a unique feature called BAM, or behavioral adaptive marketing. It’s among my favorite features, and it basically allows for deeply personalized experience. It uses your customers’ profiles and behaviors to tailor your pages and contents around their preferences, so everyone has a unique presentation.



Kartra has 5 monthly subscription tiers, starting at $99 and ending at $699. It also has a 14-day trial for $1 where. You can get a 25% discount for buying the whole year.

The nice thing about Kartra is that you have full access to all features from the most basic plan. The only particular limitation you have with the starter plan is that you can only create 2 membership sites. Luckily, the next plan (silver for $199) removes this limit, and from there, your only reason to upgrade is to get more bandwidth, leads, emails, and domains.


Kajabi has 3 different monthly plans: basic, growth, and PRO, for $149, $199, and $399 monthly. The discount for the annual subscription is 20%.

Similar to Kartra, each plan offers more leads, members, admins, etc. than the previous one. However you don’t have access to all features unless you get the PRO plan.

For instance, you can create less funnels in the basic plan. You can’t remove Kajabi’s branding, either, and there’s no affiliate and automation features. The middle-tier plan offers those, but if you want to edit themes and other advanced features, you need to get the PRO plan.


If you only looking for a membership platform for your course and community, then you might prefer Kajabi. Just keep in mind that you’ll need additional tools to promote your course.

On the other hand, Kartra is the best choice if you’re willing to sacrifice some of Kajabi’s membership features, like community management and assessments, for a more comprehensive solution that also integrates several marketing features.

Click Here Try out The Kartra Trial!

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I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my Kartra Vs Kajabi and I wish you the best of luck.


Hey, I am Mike and I am a full-time affiliate marketer! Nowadays there’s a lot of people promoting guru courses and overall bad software products. I am absolutely tired of people pushing their overpriced and crappy products and courses out to everyone to take advantage of you. My mission is to review and call out bad products, software, and courses whilst recommending only the best there is! You can read a little more about my journey  here!

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