Kartra Vs. SamCart: Which One Should You Choose?

Our objective for today’s article is to help you learn which is the best option between these two platforms.

The internet is gigantic, and this is both an advantage and a challenge for any entrepreneur. You have millions of potential customers to reach, but you have to compete with nearly as many people to do so.

That’s why finding tools to help you gain an edge is quite important. This principle leads us to our two platforms: Kartra and Samcart, two options to help you automate processes like business management and tracking.

Both services let you make several tasks a lot more efficient. Their toolkits go from selling and business management to marketing and performance tracking. You can think of them as part of your entire system, complementing your brand and products.

Online shopping is growing exponentially, so tackling it effectively can be critical. You can go for platforms like Shopify, but these focus more on building your store than promoting it. That’s why Kartra and SamCart are just as popular: they broaden the set of features you have access to.

However, they still work somewhat like Shopify: by simplifying many tasks to make entrepreneurship more accessible for people who don’t kn0ow about design or programming.

Yes, both options are excellent, but they’re not the same. Where one excels, there other might fall short. That’s why our review today isn’t to declare the objective best tool, but the best one for you.

Overview of both


Kartra is a comprehensive marketing and building platform. It focuses around sales funnels, with all features working towards that approach, but it also brings email automation, page building, and more.

It comes from Mike Filsaime and Andy Jenkins, the minds behind platforms like WebinarJam. It’s also mostly famous because of its marketing funnels functionality, and despite being 2 years old, it’s built a huge following.

It has many great features like premade templates, campaigns, video hosting, help desk functionality, membership site creation and more.


SamCart is a checkout tool for eCommerce, and it’s entirely web-based. Unlike Kartra, it’s been around for quite a while now, being created back in 2013 by Scott and Brian Moran.

Unlike Kartra, it specializes in creating sales and checkout pages for any kind of product. Therefore, it works better as an integration for a main platform than a standalone solution like Kartra.

SamCart has helped thousands of entrepreneurs to increase their sales with a more efficient process. This extends to a fairly varied set of features to help you sell more.

How are they similar?

Affiliate management

This is a great feature for both platforms: you can employ affiliate marketers to help you promote your products. Is highly cost-effective as well since you can basically outsource your advertising efforts in exchange of product commissions.

In case you don’t know, affiliate marketing is basically promoting someone else’s products for a commission.

With SamCart and Kartra, you can create your own membership pages to recruit marketers. You can customize your fees and what marketers can do, how you want to handle payments, and even create unique links.


This feature lets you host entire online courses as well as customizing how your customers access the content. You can set up membership tiers and restrict the amount of content each one gets, and the same goes for bonuses and files.

Now, SamCart doesn’t let you build membership programs and courses directly; remember it’s focused on checkouts. However, you can integrate it with your own membership sites thanks to that feature, and it works with several platforms like Kajabi and Teachable.

On the other hand, Kartra lets you create entire websites, just like those platforms. You also get a wizard to guide you through every necessary step. You can use it for different niches as well: e-learning, coaching, consulting, etc.

Email marketing

Email marketing is a standard marketing method for most businesses nowadays. If you want to keep customer engagement and communication, it’s the way to go.

That’s also why it’s now a recurrent feature in most marketing tools, especially those focused on sales funnels. You can collect email subscribers to nurture your mailing list via landing pages, special promotions, and similar tactics.

These addresses are then gathered into a single list that you can use to broadcast messages. You can then manage these lists: segment them, automate your messages, etc. It’s basically a communications bot for your emails.

You can find all of those features if you go with Kartra. SamCart doesn’t provide them, but then again, being easy to integrate means you can use it with email services.


This is a feature you can find in both SamCart and Kartra, and it’s also one both platforms excel at. You can use nicely built page templates; they’re perfect for reducing the time it takes to customize your business, and since they come from experts, they’re also already optimized.

SamCart’s done-for-you checkout templates have amazing designs. Any customer can navigate it seamlessly, which means buying is easier.

Naturally, Kartra comes with a lot more templates—simply because it does a lot more than SamCart. You even get entire premade campaigns for you to use.

Luckily, both platforms also support A/B testing. You can use it to test two different versions of your pages. These versions run live at the same time, gathering performance data to help you determine which ones convert better.

Up and downsells

Finally, you can use any of the two to add single-click complementary sales to your products. This is great when done properly, and it can do a lot to increase your average order value.

It’s just as intuitive and effective in both Kartra and SamCart. After all, there aren’t many ways you can implement this feature, but it’s just as effective regardless of your choice, especially since your customers don’t need to offer additional information to upgrade their purchase.

How are they different?

Sure, you can argue both platforms help you reach the same goal: sell more and make more money. That definitely doesn’t mean they’re the same platform, though. Both are quite different in how they do it.

For starters, SamCart lets you create an external checkout page for your products. You can integrate this product showcase into banners, paid ads, and more.

Kartra also handles your selling process. You can create fully featured and automated sales funnels. It’s great for targeting your audience, building relationships, and generally “warm them up” to make them more likely to buy your products. You can tailor the entire shopping experience to entice them towards your main offer.

However, that’s where SamCart and Kartra split up. SamCart focuses on pages for your sales and checkouts—nothing more. Kartra offers as much variety as it can: from checkouts and sales pages all the way to entire websites from a single interface.

That also translates into entire solutions like video hosting, help desks, and more. It’s simply a much more varied platform than SamCart because it’s not focused solely on checkout pages.

To find out which one is better for you, let’s see what’s exclusive to each platform.

What you won’t find with SamCart

First off, we have an entire video hosting platform with Kartra, so you don’t need to use YouTube or Vimeo for your website. You can upload videos from your PC to the website, and it comes with its own video player.

The video player lets you add real-time messages, forms, and CTAs to move your marketing into your courses and video ads. Besides, you can restrict certain videos depending on customer membership level.

You also have complete campaigns already made for you. They come from experts such as Frank Kern and the Kartra team, and they’re categorized depending on their goals and niches. You can import entire sales funnels from start to end, customize them and launch them instantly.

These campaigns also integrate seamlessly with your email automation and even SMS marketing with platforms like Plivo and Nexmo.

There’s also a neat calendar app that’s perfect for running live events and one-on-one services like consultations and coaching. You can show a real-time calendar to your clients, based on your availability. They can schedule their sessions themselves, and it’ll even take them directly to Kartra’s checkout pages and tag them properly for our next feature.

The last selling point for Kartra is one of my favorites: behavioral adaptive marketing. It’s basically a customer experience AI which delivers your pages and contents differently for each customer. It uses customer profiles and behavioral tagging to tailor how your copywriting, images and design are presented to them.

What you won’t find with Kartra

Since SamCart is a specialized platform, there are noticeably less features than Kartra, but what you do get is quite more in-depth.

Firstly, there’s customer tracking. SamCart can track your subscribed customers and makes sure to remind them to renew their packages as many times as they can.

Another aspect in which SamCart surpasses Kartra is how it handles different types of information for that task. It can process service ratings, how often they use your service, and even when their credit cards expire among other dynamics. It then uses this data to determine which approach it can use to remind them about payments.

SamCart is also better than Kartra for creating checkout pages, but it doesn’t mean it’s the best option available.



SamCart has 3 different subscription plans: Launch, Grow, and Scale. You can get them for $49, $99, and $199 respectively, and every package contains everything from the previous tier plus extra features.

The Launch package is basically for starting out your business. You can sell unlimited products and use the available templates library with designs you can simply adapt and use. You also get customer support, mobile-responsive checkouts, and order bumps. However, you can’t offer upsells, create affiliate programs and split-test; it only supports a single user as well. The watermark can be annoying as well.

The Growth package takes all of the following, and it removes the SamCart watermark. It enables split-testing, upsells and increases the users amount to 3. You’re also freed from your transaction fees and able to create different sales plans, with subscriptions and free trials as well. It also collects potential customers who didn’t finish the checkout stage.

The last plan compiles everything from the previous two subscriptions, and adds CRM integration and webhooks. It also lets you add 10 users, and you’re prioritized for customer support.


Kartra has 4 subscription plans: Starter, Silver, Gold, and Platinum. They cost $99, $199, $299, and $499. You can get a 25% discount if you pay the whole year, and there’s a $1 trial for 14 days.

What I love about Kartra is that you can use all of the features regardless of which plan you’re using: from Starter to Platinum, you get the entire Kartra experience.

The only difference between the different plans is how many leads you can manage, emails you can send, domain names you can use, products you can promote, and bandwidth you can take up.

There’s an additional limit for the starter plan: you can only create 2 membership sites. Luckily, the Silver plan already lets you build as many as you want.


Yes, Kartra is superior in terms of what you can do with it. However, that doesn’t mean you should blindly go for it right away.

You want to get Kartra if you want the complete marketing, building and hosting package offered by the platform. You can’t go wrong with it if you want a platform with which you can build and promote a business from the ground up.

However, you might not want so many features. If you already have a running business—with your own marketing solutions—then you could be looking for a great checkout page builder and nothing more.

If the latter is your case, then SamCart is the best way to go.

Click Here Try out The Kartra Trial!

Click Here Try out SamCart!

I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my Kartra Vs SamCart and I wish you the best of luck.


Hey, I am Mike and I am a full-time affiliate marketer! Nowadays there’s a lot of people promoting guru courses and overall bad software products. I am absolutely tired of people pushing their overpriced and crappy products and courses out to everyone to take advantage of you. My mission is to review and call out bad products, software, and courses whilst recommending only the best there is! You can read a little more about my journey  here!

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