Kartra Vs. Teachable Ultimate Comparison And Overview
The number of tools and possibilities are endless when it comes to the internet. Unfortunately, this is often a double-edged sword, and when faced with deciding between excellent platforms like Kartra or Teachable, things can get confusing.
Lucky for you, that’s why we’re here today: help you decide which of the two platforms suit your needs. Whether your a course creator, consultant, coach, membership owner, and anything in-between, we’ve got your back.
After reading through the comparison, you’ll be able to decide which platform suits your goals. That’s because—while both are fairly similar—they target different objectives.
About the platforms
Before going into the specifics, let’s get a general look at both platforms. If you’re already familiar with the two, feel free to jump to the next section.
Kartra is an all-in-one solution for creating and promoting membership sites, courses, and digital products. It focuses around sales funnels, but it also has email and affiliate marketing features.
If we compare it to similar funnel tools, we can rank it among the most intuitive options available out there. Some people might argue that it’s not as in-depth as specialized tools, but remember that this is just part of the features offered in Kartra.
In fact, one of the main selling points of Kartra is that it packages all the features you’d need to host and promote digital products without really having to resort to other tools. It’s not solely a marketing funnels builder.
You can host videos, schedule events, create affiliate programs, enable carts and checkouts, create membership areas, and more.
Teachable is known as the best platform for creating online courses. It focuses on hosting courses and memberships; it lets you create professional training programs, and it’ll host them for people to buy well after its release.
You can set up both single fees or subscriptions for your program, and that’s pretty much all of its focus.
It’s a specialized platform for creating and hosting your courses—not actively promoting them. You have plenty of tools for customizing your content, along with templates and a few marketing options.
However, it’s not a marketing-oriented platform. Its praise is well-deserved for what it does, but it’s not an all-in-one solution like Kartra.
How are they similar?
There are several reasons why people think they offer the same solutions, and it goes beyond their mere association with membership and courses. Let’s take a look at the most common similarities people point out between both platforms.
Drag-and-drop editors are becoming a standard feature in most design-oriented platforms. Teachable and Kartra both employ the same approach, so you don’t need to be a professional designer or programmer to build your pages.
After an hour or two at most, you should be able to use either Kartra or Teachable nearly to their full potential just with this editor.
As an added benefit, programming and coding knowledge won’t go to waste, either. You can enable an advanced editing mode if you want to fiddle around with the code.
Both platforms have their own email service. You can use either to build a mailing list, create and manage leads, send emails, segment lists, and more.
However, both platforms handle this approach a bit differently.
You’ll find that Teachable’s marketing automation is a lot better for marketing your online course. On the other hand, Kartra offers a more comprehensive set of features, and you can integrate this tool to other aspects rather than having to stick with marketing your membership or course.
You can implement different types of pages—like landing pages—with both Kartra and Teachable to promote your course. They cover the most common types of pages as well: landing, squeeze, and webinar pages are supported as well as other options.
You’re free to create them from scratch, but it’s not mandatory. Both platforms also provide you with templates for all pages; you just need to choose one, customize it to fit your brand, and publish it.
While Kartra seems to offer more variety, both platforms offer good templates. Depending on how much content you’re hosting, you could even create entire websites or blogs with them.
Teachable and Kartra also save you money you’d otherwise need to spend on dedicated hosting services. It’s also quite fast, enough to compete with some of the more popular solutions.
As an added benefit, hosting your courses and pages on the platforms itself reduces loading times and stability. If you’re familiar with SEO, then you know how important this is.
This is a great feature for both platforms, and it saves up a lot of money on marketing and promotion. You can create affiliate programs for your courses and memberships.
It lets you create everything: from sign-ups to commissions. Once you’ve set up your program, any marketer can become an affiliate and promoting. You don’t even need to take care of paying each marketer since the platforms do it automatically.
In other words, you can simply create your program and have other people take care of promoting it with content, paid ads, etc.
Kartra and Teachable support different tools and software to add any feature you might need that isn’t found on the platform. These additions include payment gateways, mailing platforms, etc.
Furthermore, you can integrate Zapier into both platforms, so you can connect your products with basically all other tools you might need.
How are they different?
Of course, just because both platforms are similar in some ways, it doesn’t mean both satisfy the same needs. They might target similar goals, but their approaches are quite different.
This is probably the section that interests you the most. Let’s see what each platform offers that the other one doesn’t.
Teachable lets you use quizzes to offer a bit more content and variety to your users or even create tests for them. If you’re hosting an online course, this is a great tool to have available.
You can use them to reinforce certain topics, summarize the content at the end of certain sections, and even check how you’re students are doing. They can even be entertaining depending on how you implement them.
Kartra’s sales funnels
As you should know by now, Kartra is quite focused on marketing your products and giving you the tools to do so. Therefore, you can build complete funnels with Kartra, and this includes hosting webinars, automating your sales, and even connecting your payment processors into the process.
Kartra lets you run an entire business online with sales funnels. That’s why Kartra is great for promoting products, but keep in mind it’s a lot better for digital products. I’ve seen people succeed with physical products, yet most people advise against it.
Teachable’s community tools
Teachable offers solid community functionality to create a more complete course. You can create student sections like blogs or forums, and they both go a long way to create good relationships with your audience.
You can compare it with Kajabi in this sense, whereas Kartra doesn’t offer this functionality.
Kartra’s help desk
A lot of entrepreneurs and business experts agree that finding new customers is quite more expensive than retaining those you already have. Even if you don’t agree with that, you can definitely agree that customer support is paramount to ensure a successful business.
This is one of the best features in Kartra, yet it seems like it’s also an overlooked one by many users. You don’t need to integrate any third-party app to built your customer support section.
You can offer your customers swift and effective support with features like live chat and support tickets. You can even create a knowledge database with informational resources like an FAQ section.
Managing your students can be one of the most intricate aspects of running an online course or a membership website. You need to make sure they’re going through the content without issues as well as helping them out if they ever need so.
Teachable has all the features you require right from your account, and your students can use the feedback module to keep you posted on how they’re doing.
This module basically lets you create forms, surveys, and similar tools that let you gather information and comments from your customers. You can then use this information to assess what’s working, what isn’t, and what you could add or improve to make your course better.
This is a lifesaver if you’re a coach, consultant, or someone who often hosts live events. You have access to an intuitive calendar feature that your customers can use to check when you’re available and schedule their own appointments.
It saves you a lot of effort and even money since you’d have to purchase a separate app to integrate this function into your site. It’s just another example of how Kartra combines different tools into one.
Besides, you don’t have to worry about forgetting important appointments and schedules. The calendar works based on your availability, and it sends reminders to keep you posted on upcoming commitments.
Another neat addition here is that the calendar and checkouts work together. You can charge for all sessions right from the calendar as students schedule your time, so it’s more comfortable for everyone.
Depending on the subscription plan you’re paying for, Teachables also lets you add completion certificates to your courses.
It does a lot to create that sense of community between your students. Most importantly, it lets your students feel they achieved something after finishing your course, and it’s also advantageous to them, for they have proof of the skills the obtained through your training.
You’re free to customize your certificates to suit your brand and give them character as well. It works the same way for all courses you host on Teachables. You only need to make sure your plan actually supports certificates since not all of them do.
Kartra’s campaign sharing
This is another highlight among Kartra’s features. You can basically share your own funnels and marketing campaigns with others users through your Kartra account.
You can create unique campaigns and marketing funnels, even by customizing the done-for-you templates available to you. You can then offer them in the marketplace for others to buy and use for themselves. This also means you can buy other people’s campaigns if you see anything you like.
If you’re an agency owner, then you can also share your campaigns using URLs. It lets you create a customer base without having to manage their accounts from the central console if you don’t want to.
What you won’t find with Teachable
You shouldn’t go for Teachable if you want to replace platforms like YouTube and Vimeo in terms of marketing. Kartra is more of a marketing tool while Teachable is simply for hosting content.
It also fails to provide some of the user experience features from Kartra. The most obvious ones are the help desk and calendar, which greatly streamlines customer support. However, it also lacks Kartra’s behavioral adaptive marketing, which personalizes pages and content depending on user profiles—again, another marketing feature.
Speaking of marketing, you already know the rest: there aren’t any sales funnels features, and the email marketing capability is more limited than Kartra’s. It’s also worth noting that—while both platforms let you create affiliate programs—Teachable lacks a marketplace where you can list your affiliate offers.
What you won’t find with Kartra
On the other hand, if you want a complete solution specialized in course hosting, then Kartra might be too shallow in that regard.
First off, you don’t have access to student quizzes nor completion certificates. Therefore, your students might lack a sense of progress or achievement if your courses don’t implement these “triggers” into the content.
You also have fewer features on how you want to structure your course. You can’t have multiple instructors and authors managing courses within your membership program, and there’s no area to comment or interact with other students like with Teachable.
Finally, there’s no way to include feedback options for your students like forms and surveys.
Finally, let’s take a look at numbers. This section shouldn’t impact your decision a lot if you’ve read the entire article; by now, you should have made up your mind on which platform is better for what you need.
Still, it’s important to check out how much you can expect to spend on both platforms, so let’s get to it.
Teachable keeps it simple by giving you 3 different subscriptions. All of them come with the basic features related to hosting online courses and programs. Each tier charges a monthly fee, but you can pay for the entire year if you want to save up to 30% on the monthly prices.
The first one is the basic plan, which costs $39 monthly ($29 if billed annually). You have access to instant payouts on a 5% transaction fee. You can also enable up to two admins, and it comes with support for products and custom domains, affiliate and email marketing features, and training.
The professional plan costs $119 monthly ($79 if billed annually). Besides the basic plan features, you have 5 admins, more customization features, quiz grading, priority support, and certificates. It also removes Teachable’s branding.
The last plan is the business plan for $299 monthly ($249 if billed annually). It removes all transaction fees, adds 100 admins, prioritizes you for support, and includes custom roles as well as bulk enrollments and manual importing. Of course, all features from previous plans are also here.
Teachable doesn’t offer a free trial, but you can create your account to test the backend until you want to launch a course.
Kartra feels a lot more comfortable when it comes to its pricing plans. You have 5 tiers billed monthly: starter for $99, silver for $199, gold for $299, platinum for $499, and diamond for $699. You can get a 25% discount if you pay for the whole year.
What’s great about Kartra’s pricing plan is that you get all of the available features right from the most basic plan. The only difference between plans is the amount of leads, emails, custom domains, and bandwidth you can use.
The starter plan limits you to building 2 membership sites, but from silver and beyond you can build as many as you want. Still, you can try out the full Kartra experience from the starter plan, and just upgrade your plan as your business grows.
There’s also a $1 trial for Kartra, which lets you test any of the plans for 14 days.
I can’t tell you which one is best for you since it depends on what you want to do, but it’s easy to choose one if you have your goals set.
Basically, you want to get Teachable if you want the best platform in which to host your course or membership site and nothing more. Kartra is better if you’re willing to sacrifice course creation features to favor several marketing tools within the platform.
I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.
Once again, thanks for reading my Kartra Vs Teachable Review and I wish you the best of luck.