Kartra Vs. WordPress: Comparison And Integration Guide
If you’re trying to decide whether you want to buy Kartra or WordPress, then you’ve came to the right place. Today, we’re going to take a look at the features for both platforms to help you decide which one is the best for you.
However, Kartra can also integrate into WordPress. If you’re looking for a way to do so—or your decision is that you want both—then we’ve got you covered as well. It’s straightforward, and you’ll be up and running in no time.
Both WordPress and Kartra are excellent platforms for any entrepreneur looking to build and grow an online business. While WordPress has been around for much longer, Kartra has grown its on user base, and it’s definitely a strong competitor in today’s market.
The two platforms work perfectly to build websites without being a programming expert, yet they’re not the same. Each one has its own approach and set of features, and analyzing that is our objective for today.
Let’s start with a brief overview on both before we dive into their features in case you’re not familiar with them.
Kartra is widely known today as a funnel building tool. A lot of people recognize the app because it lets you take your visitors through a “warm-up” process to either get them to buy or to nurture your mailing list.
That’s for good reason, as Kartra has many features that let you build different types of funnels. It’s also very straightforward, and you can build funnels for generating leads, webinars, sales, and more.
However, Kartra is also a comprehensive platform for building and nurturing your business in general. While it has a strong focus around marketing funnels, it has plenty of features to complement your ventures, such as video hosting, email automation, customer support, and more.
It saves lots of time and money you’d otherwise spend searching for—and implementing—separate apps to incorporate these features.
WordPress is quite different when it comes to features and goals. Yes, it’s also great for building and nurturing your business, but it does so in a different way. It’s an open-source CMS (content management system).
It lets you build virtually any type of website you need after getting your own domain and hosting service. You can see it more as an OS than an individual tool for building websites.
It currently supports more than 60 million sites around the internet, and it’s easily the most popular platform for this task. Some people estimate it powers almost half of all websites existing today.
While not including its own hosting solution, it adapts to almost all hosting services available. You just need to download WordPress and install it into your web server.
It gives you full control over every aspect of your website. Since it’s open-source, it also has countless plugins available you can use to add any feature you need on your website. You can create anything: from blogs to eCommerce stores as long as you get the right plugins and themes.
Finally, it’s worth noting that we’re talking about WordPress.org here. WordPress.com has more limitations, so that’s not our focus in this review.
Features in Kartra
You can create several types of funnels as soon as you log into your account. You also have access to hundreds of templates separated into categories depending on which type of funnel you want to build.
It saves you the hassle of looking around the internet for design ideas and inspirations.
You can find templates for each page necessary in your funnel and website. There are pages for VSL, product launches, webinar, and a lot more. There’s even templates for 404 instances.
You can also build forms to capture leads in mere seconds without any coding knowledge. You have dozens of templates with different designs; you just choose one and start customizing.
However, Kartra’s real power comes to shine when we take a look at its “funnels and campaigns” feature. You only need to click on a button to generate fully-built funnels already optimized and ready to use. You simply edit them to suit your needs and launch them.
All campaigns come from professional marketers, and they combine pages and sequences, all the way to email marketing automation and even membership sections if you want.
Everything is customizable with an intuitive drag-and-drop editor to have your campaign running in minutes.
Kartra has its own cart, so you don’t need to integrate a separate service like SamCart. It saves quite a bit of money, and it still comes with all the fundamentals covered.
You can set your price for every product, customize your checkout, and even tag any buyer for your mailing list. More advanced features include up and downsells as well as different subscription models and payment gateways.
While not as powerful as, say, ThriveCart, it’s more than enough for most businesses.
This is another great feature: you can create an entire customer support hub for anyone requiring assistance. It also comes with several channels for your visitors.
First off, you can create a knowledge base—similar to a wiki—where you can add guides, tutorials, FAQs, and more so that your users can try and solve any problem themselves.
If that doesn’t work, then you can integrate live chat and even Skype. Standard features like support tickets and multiple agents are also available, naturally.
This one can make your life quite easier since it lets you host your videos directly on Kartra. Not only does it keep you from having to use YouTube or Vimeo, but you also benefit from better responsiveness and speed.
The best feature of Kartra Video is easily its customizable player. It follows the same marketing focus as the main platform, so you have plenty of marketing features like adding CTAs, forms, or even tags depending on which actions people take while watching your videos.
This is a simple feature that can make a fairly significant difference in your service quality and customer experience.
Essentially, you can set up a calendar on your website based on your current availability. Your customers can the schedule appointments with you by themselves, so you don’t have to worry about clashing events.
It’s great for coaching, consultancy, and live events. It also integrates into your leads, pages, and even checkout.
You can create and manage your own affiliate programs for any product right from your Kartra account. There’s even a marketplace where you can post your offers or join other people’s.
You can set up commissions easily, and Kartra handles all payments automatically.
Courses and memberships
Finally, you can build and host entire online courses with the platform. The same goes for membership sites.
You can set up your subscription tiers, price, and benefits. You can even integrate membership benefits for your courses, like restricting content depending on the membership tier.
Features in WordPress
Right off the bat, you could say this is a disadvantage. You can’t host your site on WordPress like you can on Kartra, but it’s not as bad. Kartra is definitely more of an exception than the rule, and WordPress integrates with any hosting service.
You just need to buy a domain, and find a hosting company like SiteGround or Bluehost. You can then install WordPress on your server and start building; it’s the same regardless of which hosting you use.
WordPress is a powerhouse when it comes to content in general. Being a CMS, you can publish content a lot faster in WordPress than you can on Kartra.
Besides, managing your content is straightforward. You can create drafts, implement SEO to boost your search engine ranking, and even schedule when you want to publish your content.
It offers a lot of features that Kartra lacks in this regard. Even those also offered by Kartra are outperformed by WordPress.
WordPress is very easy to use, especially when considering how versatile it is. While Kartra might be more intuitive in general, WordPress is easy to use considering how much you can do with it.
If you use it for simple websites or a blog, you’ll get used to it very quickly. You might find somewhat of a learning curve if you go for websites like online stores or community websites, but you can always find a plugin to make your life easier—more on that in a bit.
WordPress also has a huge array of themes for any type of website you want to build. They work similar to Kartra’s templates: they come with their own style and layout, and you can customize them to suit your needs.
You can find both free and paid themes; with so much variety, you can find free themes that offer the same features as paid ones, but they might be harder to come by.
Media and user management
WordPress also lets you manage what other people can do with your website. You can restrict access to certain tasks like publishing, and you can even assign specific roles to your users.
You have several options as well:
- Administrators can manage your website.
- SEO editors and managers are in charge of ranking your website.
- Contributors can write content for your site. Authors can do the same with some additional permissions.
- Editors basically improve your site’s content.
- Subscribers are simply people who can have profiles on your site.
Each role has its own set of permissions and restrictions, so it’s a lot easier to manage your staff.
This is easily the most popular feature in WordPress. Besides the functionality you get from the basic WordPress interface, you can install virtually any extra function you need on your website.
There are countless plugins available. Regardless of what you want to add, you can likely find a plugin that does it: help desks, sales funnels, email automation, checkouts, eCommerce, members areas, and lots more.
You can try out Kartra for 14 days by paying $1. After that, you need to subscribe to one of the 5 monthly subscriptions:
- Starter – $99.
- Silver – $199.
- Gold – $299.
- Platinum – $499.
- Diamond – $699.
Your subscription tier only changes how many emails you can send every month, how many leads and domains you can manage, and how much bandwidth you can use. All features are available from the most basic tier—except you can only run 2 membership sites. Silver removes this limit, though.
WordPress costs depending on what you want to do.
If you want to run a simple blog, you’ll need a domain and hosting. This could be less than $20 upfront, and maybe even less than $10 monthly, depending on which services you use.
Then, you might need to invest in a few plugins and a good theme, which could take your upfront investment to $100 or $200 depending on how much you need.
On the other hand, the most complex WordPress websites—requiring premium plugins and themes—can easily cost up to a couple of thousands.
Integrating Kartra into WordPress
Integrating the two platforms is actually surprisingly simple. You only need to get an account on both platforms and have a running website with WordPress.
Once that’s done, you need to get a plugin named Blank State for WordPress. It lets you create blank WordPress pages, and you can house pages from Kartra in them.
The best choice depends on what you want to do.
If you want to build a business around digital products—mainly online courses and membership sites—as well as host and promote them from a single place, then Kartra is a lot more efficient than WordPress.
On the other hand, if you want to either focus on blogging and SEO or have total control over your website, then WordPress is the way to go.
If you want both, then you can simply use the two together.
I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.
Once again, thanks for reading my Kartra Vs WordPress and I wish you the best of luck.